Narrative Alignment
Write the story that will shape your organization.
We uncover what people in your enterprise organization already believe, develop the right story with your leadership, and embed it in how people work and communicate every day.
Who it’s for
Organizations in transformation
Your leadership team has set a new direction for the business. Now, thousands of people are being asked to believe in something only a handful can articulate.
- Without a clear story to unify around, people fill in the gaps themselves—and their version is the one shaping daily work.
- What’s unclear inside the company shapes the experience of vendors, partners, and eventually customers.
Organizations telling an old story
Your business works, but the story explaining it doesn’t. Different parts of the organization settled on their own versions a long time ago.
- Your organization is making decisions about its future using a description of its past.
- Old narratives limit your organization’s growth: what ideas get raised, what gets funded, and what gets done.
- Strategy Rollouts
- Company Transformation
- Mergers & Integration
- Culture Change
- New Executive Agendas
- Market Repositioning
How we Help
01
Uncover the current story
We interview people at every level of the organization to establish the story already in operation. You end up with a documented picture of the narrative (or narratives) currently driving behaviour.
02
Write the new one
We work with your executives to decide what has to change, whether the story you have needs sharpening or replacing. You end up with one version your leadership agrees on.
03
Embed it everywhere
The story only works if people at every level can tell it, from the C-suite to the front line. We coach your leadership tier and educate your teams to tell your story in their own words, so it shows up in what they do.
Case studies
What changed, and how it was done.
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Read case: Teaching the experts to be understoodMeridian Institute
Teaching the experts to be understood
A research group whose findings kept arriving in rooms that could not act on them.
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Read case: One story for eleven product lines
Aldergrove Industrial
One story for eleven product lines
Every division could explain its own work and none of them could explain the company.
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Read case: Rebuilding trust after a restructure
Northwind Health
Rebuilding trust after a restructure
A 400-person organisation had lost the thread between what leadership believed and what teams heard.
What clients say
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The combination of Nick’s coaching and the framework in his book was game-changing. Together, they created a repeatable, rock-solid process that works every time.
Tom Benson
CEO & Co-Founder, Wildplay Element Parks